Wednesday, October 15, 2008

A Big Win for Alzheimer's!

The Alzheimer’s Association will receive $1.5 million from American Express to begin an education campaign highlighting the importance of early detection among physicians and the general public. This is a positive step toward helping those who go undiagnosed for many years, losing valuable time that could be spent planning for the future and starting treatment.

Funds from the American Express Members Project will enable the Alzheimer's Association to:
  • Collaborate with other health leaders to get the word out and combine resources.
  • Engage people with Alzheimer's to be advocates, allowing them to spread awareness about the importance of early detection.
  • Increase public education about early detection via paid advertising, public relations and other forms of proactive communications.
  • Promote participation in clinical trials of groundbreaking treatments.
  • Empower those who suspect they may have Alzheimer's to find the help and hope they need.
  • Educate physicians about the 10 Warning Signs® and patient support services.
Find out how you can stay involved with the Alzheimer's Association and this critical cause by visiting actionalz.org.

1 comment:

Anneke Sergio said...

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