Funds from the American Express Members Project will enable the Alzheimer's Association to:
- Collaborate with other health leaders to get the word out and combine resources.
- Engage people with Alzheimer's to be advocates, allowing them to spread awareness about the importance of early detection.
- Increase public education about early detection via paid advertising, public relations and other forms of proactive communications.
- Promote participation in clinical trials of groundbreaking treatments.
- Empower those who suspect they may have Alzheimer's to find the help and hope they need.
- Educate physicians about the 10 Warning Signs® and patient support services.